Integration of Preference Analysis Methods into Quality Function Deployment [electronic resource] : A Focus on Elderly People / by Samah Abu-Assab.
By: Abu-Assab, Samah [author.].
Contributor(s): SpringerLink (Online service).
Material type:
BookPublisher: Wiesbaden : Gabler Verlag, 2012Description: XXV, 223p. 33 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783834970756.Subject(s): Economics | Economics/Management Science | Business Strategy/LeadershipDDC classification: 658.4092 Online resources: Click here to access online
In:
Springer eBooksSummary: Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
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Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
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