Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 23587

003 - CONTROL NUMBER IDENTIFIER

• control field: KEPU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20120204113438.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 120204|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: KEPU
• Transcribing agency: KEPU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Advertising
• General subdivision: Handbooks, manuals, etc.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (KEPU)34516: Guberman, Reuben. 23586, Handbook of retail promotion ideas /, c1981.