Ethics in Consumer Choice (Record no. 98906)

000 -LEADER
fixed length control field 03533nam a22004215i 4500
001 - CONTROL NUMBER
control field 978-3-658-00759-1
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140220082924.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121227s2013 gw | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783658007591
-- 978-3-658-00759-1
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-3-658-00759-1
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410-5417.5
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS043000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Langen, Nina.
Relator term author.
245 10 - TITLE STATEMENT
Title Ethics in Consumer Choice
Medium [electronic resource] :
Remainder of title An Empirical Analysis based on the Example of Coffee /
Statement of responsibility, etc by Nina Langen.
264 #1 -
-- Wiesbaden :
-- Springer Fachmedien Wiesbaden :
-- Imprint: Springer Gabler,
-- 2013.
300 ## - PHYSICAL DESCRIPTION
Extent XXIV, 344 p. 20 illus., 4 illus. in color.
Other physical details online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- text file
-- PDF
-- rda
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Consumers’ decision making -- Preference measurement -- Ethical consumption -- Fair Trade -- Charitable Giving -- Cause-related Marketing.
520 ## - SUMMARY, ETC.
Summary, etc Individuals have a multitude of possibilities by means of their decisions to influence ecological, social and economic developments at the regional, national and global level. Nina Langen elaborates differences and similarities of forms of ethical behaviour, such as ethical consumption and charitable giving in general and investigates whether German consumers differentiate between different types of ethical behaviour in particular. Choice experiment, latent class analysis, information display matrix and item-based attitude assessment allow the comparison of stated and revealed preferences as well as an analysis of the relevance of ethical product features within the context of different product and process attributes. The dissertation provides insights into a research field that becomes more and more relevant and improves the understanding of the interdependencies as well as consumers’ assessment of the possibilities of ethical behaviour.     Der Inhalt n  Consumers‘ Decision Making n  Possibilities of Ethical Behaviour n  Relevance of Fair Trade, Organic Production and Cause-Related Marketing for Product Selection n  Acceptance and Critical Success Factors of Cause-Related Marketing in Germany     Die Zielgruppen ·         Researchers and students in the fields of business, marketing and agricultural economics ·         Executives and consultants in commercial enterprises as well as non-profit organisations and non-governmental organisations focusing on ethical consumption, fair trade, donations, corporate social responsibility, and cause-related marketing      Die AutorIn Dr. Nina Langen obtained her Ph.D. in agricultural economics from the University of Bonn. She conducted her Ph.D. studies at the Center for Development Research in the Department of Economic and Technological Change and at the Institute for Food and Resource Economics in the Department of Agricultural and Food Market Research, both at the University of Bonn.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics/Management Science.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783658007584
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-3-658-00759-1
912 ## -
-- ZDB-2-SBE

No items available.

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue