The Business of Android Apps Development (Record no. 94315)

000 -LEADER
fixed length control field 02885nam a22003975i 4500
001 - CONTROL NUMBER
control field 978-1-4302-5008-1
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140220082800.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130831s2013 xxu| s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781430250081
-- 978-1-4302-5008-1
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-1-4302-5008-1
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number QA75.5-76.95
072 #7 - SUBJECT CATEGORY CODE
Subject category code UY
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code COM014000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 004
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sandberg, Roy.
Relator term author.
245 14 - TITLE STATEMENT
Title The Business of Android Apps Development
Medium [electronic resource] :
Remainder of title Making and Marketing Apps that Succeed on Google Play, Amazon App Store and More /
Statement of responsibility, etc by Roy Sandberg, Mark Rollins.
264 #1 -
-- Berkeley, CA :
-- Apress :
-- Imprint: Apress,
-- 2013.
300 ## - PHYSICAL DESCRIPTION
Extent XVIII, 168 p. 43 illus.
Other physical details online resource.
336 ## -
-- text
-- txt
-- rdacontent
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-- computer
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-- rdamedia
338 ## -
-- online resource
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347 ## -
-- text file
-- PDF
-- rda
520 ## - SUMMARY, ETC.
Summary, etc The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers.  Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers.  While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps.  This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore.  This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets.  It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android.  No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer science.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer Science.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer Science, general.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rollins, Mark.
Relator term author.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9781430250074
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-1-4302-5008-1
912 ## -
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