| 000 -LEADER |
|---|
| fixed length control field |
00588nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515022621.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111112s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761932585 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1 |
| Item number |
.P36 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
"panwar, j s. " |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
beyond consumer marketing: |
| Remainder of title |
sectoral marketing and emerging/ |
| Statement of responsibility, etc |
j.s. panwar |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
sage publicatio : |
| Name of publisher, distributor, etc |
beyond consumer marketing |
| Date of publication, distribution, etc |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
"xx, 487p.; |
| Dimensions |
21 cm." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
consumer marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
| Classification part |
HF5415.1 |
| Item part |
.P36 2004 |
