| 000 -LEADER |
|---|
| fixed length control field |
00612nam a2200217 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
28615/80 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140526142800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111112s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
07-03966-6 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
hard cover |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.B37 1970 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
"0, . " |
| 9 (RLIN) |
3953 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
handbook of advertising management: |
| Remainder of title |
/ |
| Statement of responsibility, etc |
.. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
new york : |
| Name of publisher, distributor, etc |
mcgraw-hill |
| Date of publication, distribution, etc |
1970. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
"xxviii, 0p.; |
| Dimensions |
22 cm." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
"advertising-handbooks,handbooks,manuals etc |
| General subdivision |
" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Reference |
| Classification part |
HF5823.B37 1970 |
