| 000 -LEADER |
| fixed length control field |
01580cam a2200253 4500 |
| 001 - CONTROL NUMBER |
| control field |
2199251 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20130515015318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
730503s1972 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
73155501 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
| National bibliography number |
B73-00042 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0851571476 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
P87 |
| Item number |
.M22 1972b |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
McGarry, K. J., |
| Relator term |
comp. |
| 9 (RLIN) |
2237 |
| 245 10 - TITLE STATEMENT |
| Title |
Mass communications: selected readings for librarians; |
| Statement of responsibility, etc |
edited by K. J. McGarry. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
London, |
| Name of publisher, distributor, etc |
Bingley, |
| Date of publication, distribution, etc |
1972. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
255 p. |
| Other physical details |
illus. |
| Dimensions |
23 cm. |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] |
| Price |
£3.75 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
| Formatted contents note |
Schramm, W. How communication works.--Reusch, J. and Bateson, G. Communication.--Smith, M. T. Books.--Williams, R. The existing alternatives in communications.--Briggs, A. Prediction and control.--Evans, K. Television as a popular medium.--Annan, Lord. The disintegration of an old culture.--Frye, N. Communications.--Schlesinger, A. Is Gutengerg dead?--Curran, J. The impact of television on the audience for national newspapers, 1945-1968.--McQuail, D. Uncertainty about the audience and the organization of mass communications.--Windlesham, Lord. What is political communication?--Fraser, Sir R. The troubles of democracy.--UNESCO. Violence in media entertainment.--British Broadcasting Corporation. The portrayal of violence in television programmes.--Independent Television Authority. Violence in television programmes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Mass media. |
| 9 (RLIN) |
2238 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
3 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Classification part |
P87 |
| Call number prefix |
.M22 1972 |