| 000 -LEADER |
|---|
| fixed length control field |
02040cas a2200505 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
10870227 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515015247.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
900615c19909999mauar b 0 a0eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
sn 92028178 |
| 022 0# - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1099-5579 |
| Source |
1 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm22638336 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OPosmS |
| Transcribing agency |
OPosmS |
| Modifying agency |
InU |
| -- |
NST |
| -- |
DLC |
| -- |
NSDP |
| -- |
CaQQL |
| -- |
OCoLC |
| -- |
DLC |
| -- |
NLGGC |
| -- |
OCoLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| -- |
nsdp |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5410 |
| Item number |
.A67 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/005 |
| Edition number |
20 |
| 210 0# - ABBREVIATED TITLE |
|---|
| Abbreviated title |
Appl. basic mark. |
| 222 #0 - KEY TITLE |
|---|
| Key title |
Applications in basic marketing |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Applications in basic marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, IL: |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
c1992- |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 310 ## - CURRENT PUBLICATION FREQUENCY |
|---|
| Current publication frequency |
Annual |
| 362 0# - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
1990- |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Latest issue consulted: 2004/2005. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Clippings from the popular business press." |
| 580 ## - LINKING ENTRY COMPLEXITY NOTE |
|---|
| Linking entry complexity note |
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Earlier selection Decision based on 1990 |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Title from title page. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
1919 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
1920 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
1921 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Coupures de presse |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
1922 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
1001 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| 9 (RLIN) |
1923 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
1899 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| Title of a work |
Basic marketing. |
| 9 (RLIN) |
1924 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| Title of a work |
Essentials of marketing. |
| 9 (RLIN) |
1925 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
serials |
| d |
2 |
| e |
ncip |
| f |
19 |
| g |
n-oclcserc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
