| 000 -LEADER |
|---|
| fixed length control field |
00956nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3834494 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515014124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
870822s1986 enka 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
86212510 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
043491231X (pbk.) : |
| Terms of availability |
£10.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0434912298 (hard) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
kpuc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z49 |
| Item number |
.M396 1986 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm. |
| 9 (RLIN) |
11202 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to sell a service : |
| Remainder of title |
guidelines for effective selling in a service business / |
| Statement of responsibility, etc |
Malcolm H.B. McDonald with John Leppard. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Heinemann, |
| Date of publication, distribution, etc |
1986. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
149 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Marketing series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Selling. |
| 9 (RLIN) |
11203 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries. |
| 9 (RLIN) |
11204 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leppard, John. |
| 9 (RLIN) |
11205 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing series (London, England) |
| 9 (RLIN) |
11206 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
3 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Classification part |
Z49 |
