Innovations in magazine publishing (Record no. 130422)

000 -LEADER
fixed length control field 03222cam a2200445Mi 4500
001 - CONTROL NUMBER
control field 9780429321368
003 - CONTROL NUMBER IDENTIFIER
control field FlBoTFG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220509193126.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |n|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210320s2021 enk ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency OCoLC-P
Language of cataloging eng
Transcribing agency OCoLC-P
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000367706
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000367703
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780429321368
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0429321368
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000367737
-- (electronic bk. : EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000367738
-- (electronic bk. : EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780367337001
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0367337002
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780367337018
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0367337010
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1242465584
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC-P)1242465584
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN5124.P4
072 #7 - SUBJECT CATEGORY CODE
Subject category code SOC
Subject category code subdivision 052000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code JFD
Source bicssc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 052.0941
245 00 - TITLE STATEMENT
Title Innovations in magazine publishing
Medium [electronic resource] /
Statement of responsibility, etc edited by Simon Das, David Stam, and Andrew Blake.
264 #1 -
-- London ;
-- New York :
-- Routledge,
-- 2021.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
520 ## - SUMMARY, ETC.
Summary, etc This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of theCovid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
588 ## -
-- OCLC-licensed vendor bibliographic record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Periodicals
General subdivision Publishing
Geographic subdivision Great Britain
General subdivision History
Chronological subdivision 21st century.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SOCIAL SCIENCE / Media Studies
Source of heading or term bisacsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Das, Simon,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stam, David,
Dates associated with a name 1953-
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Blake, Andrew,
Dates associated with a name 1955-
Relator term editor.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Taylor & Francis
Uniform Resource Identifier https://www.taylorfrancis.com/books/9780429321368
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified OCLC metadata license agreement
Uniform Resource Identifier http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

No items available.

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue