Contemporary sport marketing : (Record no. 129950)

000 -LEADER
fixed length control field 01132cam a2200265Ii 4500
001 - CONTROL NUMBER
control field 9781315265490
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180706s2017 enkad ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315265490
-- (e-book : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781351967327
-- (e-book: Mobi)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781138291324
-- (hardback)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.4324/9781315265490
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)973222759
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number GV716
Item number .C668 2017
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 796.0688
Item number C761
245 00 - TITLE STATEMENT
Title Contemporary sport marketing :
Remainder of title global perspectives /
Statement of responsibility, etc edited by James J. Zhang and Brenda G. Pitts.
264 #1 -
-- London ;
-- New York, N.Y. :
-- Routledge,
-- 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xii, 296 pages)
490 0# - SERIES STATEMENT
Series statement World association for sport management series ;
Volume number/sequential designation 2
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sports
General subdivision Marketing
Form subdivision Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sports and globalization
Form subdivision Cross-cultural studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pitts, Brenda G.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zhang, James
Fuller form of name (James J.)
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
International Standard Book Number 9781138291324
Record control number (DLC) 2016038673
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://www.taylorfrancis.com/books/9781315265490
Public note Click here to view.

No items available.

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue