| 000 -LEADER |
|---|
| fixed length control field |
01006cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4863735 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220412095223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
911231s1990 maua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
91231212 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070385658 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
TUK |
| Modifying agency |
MoSU-L |
| -- |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.S66 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A. |
| 9 (RLIN) |
25037 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sports marketing goes digital |
| Statement of responsibility, etc |
Roger A. Kerin, et al |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Needham Heights, Mass. : |
| Name of publisher, distributor, etc |
Allyn & Bacon, |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
362p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
27413 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
47391 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peterson, Robert A. |
| Fuller form of name |
(Robert Allen), |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
41840 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
3 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
