| 000 -LEADER |
| fixed length control field |
00864cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
15579233 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20211021113355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
090108s2010 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2009920485 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780495571469 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0495571466 (pbk.) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
P90 |
| Item number |
.B489 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Biagi, Shirley. |
| 9 (RLIN) |
47207 |
| 245 10 - TITLE STATEMENT |
| Title |
Media/impact : |
| Remainder of title |
an introduction to mass media / |
| Statement of responsibility, etc |
Shirley Biagi. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
9th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Boston, MA : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxx, 418 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references (p. 383-398) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Mass media. |
| 9 (RLIN) |
2238 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
3 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
| Classification part |
P90.B489 2010 |