Media & culture : (Record no. 123506)

000 -LEADER
fixed length control field 05942cam a2200421 i 4500
001 - CONTROL NUMBER
control field 18143815
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211006120427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140508s2014 maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013443256
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781457628313 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1457628317 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn842902907
040 ## - CATALOGING SOURCE
Original cataloging agency ZNT
Language of cataloging eng
Transcribing agency ZNT
Description conventions rda
Modifying agency OCLCQ
-- YDXCP
-- OMB
-- OCLCF
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P94.65.U6
Item number C36 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.230973
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Campbell, Richard,
Dates associated with a name 1949-
9 (RLIN) 44319
245 10 - TITLE STATEMENT
Title Media & culture :
Remainder of title mass communication in a digital age /
Statement of responsibility, etc Richard Campbell, Miami University ; Christopher R. Martin, University of Northern Iowa ; Bettina Fabos, University of Northern Iowa.
246 3# - VARYING FORM OF TITLE
Title proper/short title Media and culture
246 30 - VARYING FORM OF TITLE
Title proper/short title Mass communication in a digital age
250 ## - EDITION STATEMENT
Edition statement Ninth edition.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 583, [70] pages :
Other physical details illustrations (some color) ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Mass communication: a critical approach : Culture and the evolution of mass communication ; The development of media and their role in our society ; Surveying the cultural landscape ; Critiquing media and culture -- Part 1. Digital media and convergence : The Internet, digital media, and media convergence : The development of the Internet and the Web ; The Web goes social ; Convergence and mobile media ; The economics and issues of the Internet ; The Internet and democracy -- Digital gaming and the media playground : The development of digital gaming ; The Internet transforms gaming ; The media playground ; Trends and issues in digital gaming ; The business of digital gaming ; Digital gaming, free speech, and democracy -- Part 2. Sounds and images : Sound recording and popular music : The development of sound recording ; U.S. popular music and the formation of rock ; A changing industry: reformations in popular music ; The business of sound recording ; Sound recording, free expression, and democracy -- Popular radio and the origins of broadcasting : Early technology and the development of radio ; The evolution of radio ; Radio reinvents itself ; The sounds of commercial radio ; The economics of broadcast radio ; Radio and the democracy of the airwaves -- Television and cable: the power of visual culture : The origins and development of television ; The development of cable ; Technology and convergence change viewing habits ; Major programming trends ; Regulatory challenges to television and cable ; The economics and ownership of television and cable ; Television, cable, and democracy -- Movies and the impact of images : Early technology and the evolution of movies ; The rise of the Hollywood studio system ; The studio system's golden age ; The transformation of the studio system ; The economics of the movie business ; Popular movies and democracy -- Part 3. Words and pictures : Newspapers: the rise and decline of modern journalism : The evolution of American newspapers ; Competing models of modern print journalism ; The business and ownership of newspapers ; Challenges facing newspapers today ; Newspapers and democracy -- Magazines in the age of specialization : The early history of magazines ; The development of modern American magazines ; The domination of specialization -- The organization and economics of magazines ; Magazines in a democratic society -- Books and the power of print : The history of books from papyrus to paperbacks ; Modern publishing and the book industry ; Trends and issues in book publishing ; The organization and ownership of the book industry ; Books and the future of democracy --
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 4. The business of mass media : Advertising and commercial culture : Early developments in American advertising ; The shape of U.S. advertising today ; Persuasive techniques in contemporary advertising ; Commercial speech and regulating advertising ; Advertising, politics, and democracy -- Public relations and framing the message : Early developments in public relations ; The practice of public relations ; Tensions between public relations and the press ; Public relations and democracy -- Media economics and the global marketplace : Analyzing the media economy ; The transition to an information economy ; Specialization, global markets, and convergence ; Social issues in media economics ; The media marketplace and democracy -- Part 5. Democratic expression and the mass media : The culture of journalism: values, ethics, and democracy : Modern journalism in the information age ; Ethics and the news media ; Reporting rituals and the legacy of print journalism ; Journalism in the age of TV and the Internet ; Alternative models: public journalism and "fake" news ; Democracy and reimaging journalism's role -- Media effects and cultural approaches to research : Early media research methods ; Research on media effects ; Cultural approaches to media research ; Media research and democracy -- Legal controls and freedom of expression : The origins of free expression and a free press ; Film and the First Amendment ; Expression in the media: print, broadcast, and online ; The First Amendment and democracy -- Extended case study: Our digital wold and the self-invasion of privacy : Step 1. Description ; Step 2. Analysis ; Step 3. Interpretation ; Step 4. Evaluation ; Step 5. Engagement -- Glossary.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and culture
Geographic subdivision United States.
9 (RLIN) 44320
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Popular culture
Geographic subdivision United States.
9 (RLIN) 38216
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Martin, Christopher R.
9 (RLIN) 44321
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fabos, Bettina.
9 (RLIN) 44322
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
          Technical University of Kenya Library Technical University of Kenya Library   2021-10-06 TBFC P94.65.U6 C36 2014 120B14837 2021-10-06 2021-10-06 General Circulation Books S.O

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue