Cutting edge advertising : (Record no. 122863)

000 -LEADER
fixed length control field 01209cam a2200301 a 4500
001 - CONTROL NUMBER
control field 13902172
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210913144718.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050103s2004 si a bf 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004474029
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812445579
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2004474029
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Library of Congress -- Jakarta Overseas Office
Terms of availability S[dollar]39.00
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code lcode
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A57 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aitchison, Jim.
9 (RLIN) 45494
245 10 - TITLE STATEMENT
Title Cutting edge advertising :
Remainder of title how to create the world's best print for brands in the 21st century /
Statement of responsibility, etc Jim Aitchison.
246 30 - VARYING FORM OF TITLE
Title proper/short title How to create the world's best print for brands in the 21st century
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore ;
-- New York :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 402 p. :
Other physical details ill. (some col.) ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 394) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Handbooks, manuals, etc.
9 (RLIN) 45495
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origode
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Public note
          Technical University of Kenya Library Technical University of Kenya Library   2021-09-13 TBFC 1 HF5823 .A57 2004 120B13905 2024-02-21 2024-01-30 2021-09-13 General Circulation Books S.O

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