| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200224b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070974258 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.B38 2007 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic Marketing: A global managerial approach. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Canada |
| Name of publisher, distributor, etc |
Mcgraw-hill. |
| Date of publication, distribution, etc |
c.2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv,630p. |
| Other physical details |
col.ill; includes index. |
| Dimensions |
28cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
