| 000 -LEADER |
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
200122b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
013039713X |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.13 |
| Item number |
K68 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Kotler, Philip |
| 9 (RLIN) |
21056 |
| 245 ## - TITLE STATEMENT |
| Title |
Marketing Management |
| Statement of responsibility, etc |
Kotler Philip and Peggy Cunningham |
| Medium |
PRINT |
| 250 ## - EDITION STATEMENT |
| Edition statement |
11TH ED. CANADIAN |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
TORONTO |
| Name of publisher, distributor, etc |
PEARSON |
| Date of publication, distribution, etc |
204 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxi, 702p. |
| Other physical details |
ill. |
| Dimensions |
25cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Classification part |
HF5415.13 |
| Call number prefix |
K68 2004 |