Marketing engineering : (Record no. 120552)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01373cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12543144 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200120104517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010924s2003 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001052095 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130355496 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L54 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L., |
| Dates associated with a name | 1946- |
| 9 (RLIN) | 41718 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing engineering : |
| Remainder of title | computer-assisted marketing analysis and planning / |
| Statement of responsibility, etc | Gary L. Lilien, Arvind Rangaswamy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 518 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [481]-497) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Data processing. |
| 9 (RLIN) | 41719 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making |
| -- | Mathematical models. |
| 9 (RLIN) | 41720 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making |
| -- | Data processing. |
| 9 (RLIN) | 41721 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangaswamy, Arvind. |
| 9 (RLIN) | 41722 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | vip |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | General Circulation Books |
| Classification part | HF5415 |
| Item part | .L54 2013 |
No items available.