| 000 -LEADER |
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
191209b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780070984943 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415 |
| Item number |
.M29 2008 |
| 082 ## - |
| Edition number |
7th ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Crane, Frederick G;Kerin, Roger A; Hartley, Steven W; Rudelius William |
| 9 (RLIN) |
42077 |
| 245 ## - TITLE STATEMENT |
| Title |
Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Toronto |
| Name of publisher, distributor, etc |
McGraw-Hill |
| Date of publication, distribution, etc |
c2008. |