| 000 -LEADER |
|---|
| fixed length control field |
01063cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
50640221 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190906095937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030411s2002 nyua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003267314 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0060007737 |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
UtOrBLW |
| Transcribing agency |
TUK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69 |
| Item number |
.R54 2002 |
| 091 ## - MICROFILM SHELF LOCATION (AM) [OBSOLETE] |
|---|
| Microfilm shelf location |
658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al. |
| 9 (RLIN) |
37255 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 22 immutable laws of branding : |
| Remainder of title |
how to build a product or service into a world-class brand / |
| Statement of responsibility, etc |
Al Ries and Laura Ries. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Twenty-two immutable laws of branding. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
HarperBusiness, |
| Date of publication, distribution, etc |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 255 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
37256 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
37257 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
35001 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Laura. |
| 9 (RLIN) |
37258 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
|---|
| a |
jmc |
| 908 00 - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
HD69.B7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
| Classification part |
HD69.R54 2002 |
