| 000 -LEADER |
| fixed length control field |
00873cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
15496630 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20191024145233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
081024s2006 si a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2008339685 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
013039713X |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
TUK |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
| Authentication code |
lcode |
| -- |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
| Geographic area code |
a------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.13 |
| Item number |
.K68 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Kotler Philip |
| 9 (RLIN) |
21056 |
| 245 00 - TITLE STATEMENT |
| Title |
Marketing management : |
| Statement of responsibility, etc |
Philip Kotler, Peggy Cunningham. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
10th canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
usa |
| -- |
usa : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxxviii, 775p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes biblioraphical references and indexes. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
21056 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
origcop |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |