| 000 -LEADER |
|---|
| fixed length control field |
02223cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18836900 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190830094521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151029s2016 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015039978 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119238720 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119222019 (evalc) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
978119236085 (epub) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
TU-K |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.M37 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A., |
| Relator term |
author. |
| 9 (RLIN) |
37007 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc |
David A. Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, University of California, Berkeley, V. Kumar, Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, Director of the Marketing Ph.D. Program, and Executive Director, Center for Excellence in Brand and Customer Management, Georgia State University; Chang Jiang Scholar, Huazhong University of Science and Technology, China; Lee Kong Chain Fellow, Singapore Management University, Singapore; and ISB Senior Fellow, Indian School of Business, Hyderabad, India, Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing, Neeley School of Business, Texas Christian University, George S. Day, Geoffrey T. Boisi Professor of Marketing, and Co-Director of the Mack Institute for Innovation Management, Wharton School, University of Pennsylvania. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 732 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
974 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Aaker, David A., author. |
| Title |
Marketing research |
| Edition |
Twelfth edition. |
| Place, publisher, and date of publication |
Hoboken, NJ : John Wiley & Sons, Inc., [2016] |
| International Standard Book Number |
9781119236085 |
| Record control number |
(DLC) 2015042858 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
