Marketing Intelligent Systems Using Soft Computing (Record no. 112678)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05030nam a22005055i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-642-15606-9 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140220084546.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101004s2010 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783642156069 |
| -- | 978-3-642-15606-9 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-642-15606-9 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TA329-348 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TA640-643 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | TBJ |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | MAT003000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 519 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Casillas, Jorge. |
| Relator term | editor. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Intelligent Systems Using Soft Computing |
| Medium | [electronic resource] : |
| Remainder of title | Managerial and Research Applications / |
| Statement of responsibility, etc | edited by Jorge Casillas, Francisco J. Martínez-López. |
| 264 #1 - | |
| -- | Berlin, Heidelberg : |
| -- | Springer Berlin Heidelberg, |
| -- | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIV, 478 p. |
| Other physical details | online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | Studies in Fuzziness and Soft Computing, |
| International Standard Serial Number | 1434-9922 ; |
| Volume number/sequential designation | 258 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Essays -- Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners -- Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers -- Observations on Soft Computing in Marketing -- Soft Computing Methods in Marketing: Phenomena and Management Problems -- User-Generated Content: The “Voice of the Customer” in the 21st Century -- Fuzzy Networks -- KDD: Applying in Marketing Practice Using Point of Sale Information -- Marketing – Sales Interface and the Role of KDD -- Segmentation and Targeting -- Applying Soft Cluster Analysis Techniques to Customer Interaction Information -- Marketing Intelligent System for Customer Segmentation -- Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing -- Collective Intelligence in Marketing -- Marketing Modelling -- Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation -- Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules -- Fuzzy–Evolutionary Modeling of Customer Behavior for Business Intelligence -- Communication/Direct Marketing -- An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management -- Direct Marketing Based on a Distributed Intelligent System -- Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm -- Product -- Designing Optimal Products: Algorithms and Systems -- PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs -- A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice -- E-Commerce -- Decision Making in Multiagent Web Services Based on Soft Computing -- Dynamic Price Forecasting in Simultaneous Online Art Auctions -- Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Engineering. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Artificial intelligence. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Engineering mathematics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Engineering. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Appl.Mathematics/Computational Methods of Engineering. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Artificial Intelligence (incl. Robotics). |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martínez-López, Francisco J. |
| Relator term | editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783642156052 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Studies in Fuzziness and Soft Computing, |
| -- | 1434-9922 ; |
| Volume number/sequential designation | 258 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-642-15606-9 |
| 912 ## - | |
| -- | ZDB-2-ENG |
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