Mourdoukoutas, Panos.
The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point / [electronic resource] : by Panos Mourdoukoutas, George J. Siomkos. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.
9783642021091
10.1007/978-3-642-02109-1 doi
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Business/Management Science, general.
Management/Business for Professionals.
HF5410-5417.5
658.8
The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point / [electronic resource] : by Panos Mourdoukoutas, George J. Siomkos. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.
9783642021091
10.1007/978-3-642-02109-1 doi
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Business/Management Science, general.
Management/Business for Professionals.
HF5410-5417.5
658.8