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Busch, Rainer.

Marketing Communication Policies [electronic resource] / by Rainer Busch, Margarete Seidenspinner, Fritz Unger. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2007. - digital.

ISBN: 9783540373230

Standard No.: 10.1007/978-3-540-37323-0 doi

Subjects--Topical Terms:
Economics.
Marketing.
Economics/Management Science.
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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