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Fog, Klaus.

Storytelling Branding in Practice / [electronic resource] : by Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2005. - digital.

ISBN: 9783540271161

Standard No.: 10.1007/b138635 doi

Subjects--Topical Terms:
Economics.
Marketing.
Economics/Management Science.
Management.
Marketing.

LC Class. No.: HD28-70

Dewey Class. No.: 650

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