Wierenga, Berend.
Handbook of Marketing Decision Models [electronic resource] / edited by Berend Wierenga. - Boston, MA : Springer US, 2008. - digital. - International Series in Operations Research & Management Science, 121 0884-8289 ; . - International Series in Operations Research & Management Science, 121 .
9780387782133
10.1007/978-0-387-78213-3 doi
Economics.
Information systems.
Industrial management.
Marketing.
Entrepreneurship.
Economics/Management Science.
Marketing.
Operations Research/Decision Theory.
e-Commerce/e-business.
Entrepreneurship.
Management/Business for Professionals.
Information Systems Applications (incl.Internet).
HF5410-5417.5
658.8
Handbook of Marketing Decision Models [electronic resource] / edited by Berend Wierenga. - Boston, MA : Springer US, 2008. - digital. - International Series in Operations Research & Management Science, 121 0884-8289 ; . - International Series in Operations Research & Management Science, 121 .
9780387782133
10.1007/978-0-387-78213-3 doi
Economics.
Information systems.
Industrial management.
Marketing.
Entrepreneurship.
Economics/Management Science.
Marketing.
Operations Research/Decision Theory.
e-Commerce/e-business.
Entrepreneurship.
Management/Business for Professionals.
Information Systems Applications (incl.Internet).
HF5410-5417.5
658.8