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"Cravens, David W. "

Strategic management: / David.W. Cravens - 9th ed. - usa : mcgraw hill 2009 - "xxvii, 833p.; 24 cm." - the irwin series in marketing .

ISBN: 0073381008 hard cover

Subjects--Topical Terms:
marketing-decision making--marketing-management

LC Class. No.: HF5415 / .C73 2009

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