Naert, P. A.
Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang. - Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978. - xii, 406 p. : ill. ; 23 cm.
Includes indexes.
Bibliography: p. [374]-394.
0902076748
78317406
Ne***
Marketing--Mathematical models.
HF5415 / .N213 1978
658.8/001/51
Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang. - Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978. - xii, 406 p. : ill. ; 23 cm.
Includes indexes.
Bibliography: p. [374]-394.
0902076748
78317406
Ne***
Marketing--Mathematical models.
HF5415 / .N213 1978
658.8/001/51