"lehmann, donald r. "
product management: / donald.r. lehmann - 3 ed. - india : tata mcgraw-hill 2002. - "xxv, 502p.; 24 cm." - mcgraw-hill/irwin series in marketing .
0-07-048656-5
product management--
658. 56 leh
product management: / donald.r. lehmann - 3 ed. - india : tata mcgraw-hill 2002. - "xxv, 502p.; 24 cm." - mcgraw-hill/irwin series in marketing .
0-07-048656-5
product management--
658. 56 leh