Mandell, Maurice I.
Advertising / Maurice I. Mandell. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xiv, 752 p., [2] leaves of plates : ill. ; 24 cm.
Includes index.
Bibliography: p. 738-744.
0130144495 : $18.95
80000408
Advertising.
HF5823 / .M219 1980
659.1
Advertising / Maurice I. Mandell. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xiv, 752 p., [2] leaves of plates : ill. ; 24 cm.
Includes index.
Bibliography: p. 738-744.
0130144495 : $18.95
80000408
Advertising.
HF5823 / .M219 1980
659.1