Marketing information products and services : a primer for librarians and information professionals /
editors, Abhinandan K. Jain ... [et al.].
- New Delhi ; New York : Tata McGraw-Hill Pub. Co., c1999.
- xix, 462 p. ; 24 cm.
"International Development Research Centre."
Includes bibliographical references.
Contributed articles presented at a workshop held in 1994.
0889368171 (cover)
Library of Congress -- New Delhi Field Office
00371096
Libraries--Public relations--India.
Information services--Marketing.--India
Information services--Public relations--India.
Marketing research.
Z716.3 / .M292 1999
"International Development Research Centre."
Includes bibliographical references.
Contributed articles presented at a workshop held in 1994.
0889368171 (cover)
Library of Congress -- New Delhi Field Office
00371096
Libraries--Public relations--India.
Information services--Marketing.--India
Information services--Public relations--India.
Marketing research.
Z716.3 / .M292 1999