Coulson-Thomas, Colin.
Marketing communications / Colin J. Coulson-Thomas. - London : Heinemann, 1983. - xii, 339 p. : ill. ; 24 cm.
Published on behalf of the Institute of Marketing. Includes index.
Bibliography: p. 335.
0434919306 (pbk.) : �7.95 (academic net)
83190603
Communication in marketing.
HF5415.123 / .C68 1983
658.8/02
Marketing communications / Colin J. Coulson-Thomas. - London : Heinemann, 1983. - xii, 339 p. : ill. ; 24 cm.
Published on behalf of the Institute of Marketing. Includes index.
Bibliography: p. 335.
0434919306 (pbk.) : �7.95 (academic net)
83190603
Communication in marketing.
HF5415.123 / .C68 1983
658.8/02