Advances in Social Media for Travel, Tourism and Hospitality : New Perspectives, Practice and Cases /
edited by Marianna Sigala and Ulrike Gretzel.
- First edition.
- 1 online resource (xvi, 404 pages)
- New Directions in Tourism Analysis .
part, 1 Social media applications for co-creating customer value and experience / chapter Introduction / chapter 1 Service-dominant logic in the social media landscape -- New perspectives on experience and value co-creation / chapter 2 Value co-destruction in service ecosystems -- Findings from TripAdvisor / chapter 3 Tourist-driven innovations in social media -- An opportunity for tourism organizations / chapter 4 Enhancing wearable augmented reality visitor experience through social media -- A case study of Manchester Art Gallery / chapter 5 More than a technical feature -- Insights into augmented reality with social media integration in the travel industry / part, 2 Marketing using social media applications and concepts / chapter 6 Social media and destination marketing / chapter 7 A new cultural revolution -- Chinese consumers’ internet and social media use / chapter 8 Crowdsourcing in travel, tourism and hospitality -- Practical cases and possibilities / chapter 9 Facebook marketing by hotel groups -- Impacts of post content and media type on fan engagement / chapter 10 Influencer marketing in travel and tourism / part, 3 Social media -- Travellers’ behavior / chapter 11 E-WOM engagement -- Is it worth talking only about posters and lurkers? / chapter 12 The influence of reviewer identity verification on the online reputation of hotels / chapter 13 Airbnb as a new disruptive model in tourism -- Analyzing its competitive potential based on online travel reviews / chapter 14 Collaborative consumption as a feature of Gen-Y consumers -- Rethinking youth tourism practices in the sharing economy / chapter 15 Have social networks changed travellers’ waiting experience? -- An exploratory study on the airport sector / part, 4 Social media, knowledge management, market research, business intelligence, social media analytics / chapter 16 Sentiment analysis -- A review / chapter 17 Social media analysis from a communication perspective -- The case of the argumentative analysis of online travel reviews / chapter 18 Measuring visitor satisfaction with a cultural heritage site -- Social media data vs. onsite surveys / chapter 19 Business intelligence for destinations -- Creating knowledge from social media / chapter 20 Community characteristics in tourism Twitter accounts of European countries / Marianna Sigala -- Marianna Sigala Ulrike Gretzel -- Barbara Neuhofer Dimitrios Buhalis -- Marianna Sigala -- Astrid Dickinger Lidija Lalicic -- Timothy Jung M. Claudia tom Dieck -- Barbara Keller Michael Möhring Rainer Schmidt -- Ulrike Gretzel -- Ahmet Bulent Ozturk Saba Salehi-Esfahani Anil Bilgihan Fevzi Okumus -- Jing Ge Ulrike Gretzel -- Fernando J. Garrigos-Simon Yeamduan Narangajavana Silvia Sanz-Blas Javier Sanchez-Garcia -- Kyung-Hyan Yoo Woojin Lee -- Ulrike Gretzel -- Ulrike Gretzel -- Wafa Hammedi Justine Virlée -- Eduardo Parra López Desiderio Gutiérrez Taño -- Ricardo J. Díaz Armas Desiderio Gutiérrez Taño Francisco J. García Rodríguez -- Wided Batat Wafa Hammedi -- Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni Marianna Sigala -- Marianna Sigala -- Jing Ge Marisol Alonso Vazquez Ulrike Gretzel -- Silvia De Ascaniis Lorenzo Cantoni -- Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni -- Matthias Fuchs Wolfram Höpken Maria Lexhagen -- Kostas Zafiropoulos Konstantinos Antoniadis Vasiliki Vrana.
"This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making.Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destination's, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management."--Provided by publisher.
9781315565736 9781317185123
10.4324/9781315565736 doi
Hospitality industry--Social aspects.
Social media.
Tourism--Social aspects.
G155.A1 / A38 2018
338.4791 / A244
part, 1 Social media applications for co-creating customer value and experience / chapter Introduction / chapter 1 Service-dominant logic in the social media landscape -- New perspectives on experience and value co-creation / chapter 2 Value co-destruction in service ecosystems -- Findings from TripAdvisor / chapter 3 Tourist-driven innovations in social media -- An opportunity for tourism organizations / chapter 4 Enhancing wearable augmented reality visitor experience through social media -- A case study of Manchester Art Gallery / chapter 5 More than a technical feature -- Insights into augmented reality with social media integration in the travel industry / part, 2 Marketing using social media applications and concepts / chapter 6 Social media and destination marketing / chapter 7 A new cultural revolution -- Chinese consumers’ internet and social media use / chapter 8 Crowdsourcing in travel, tourism and hospitality -- Practical cases and possibilities / chapter 9 Facebook marketing by hotel groups -- Impacts of post content and media type on fan engagement / chapter 10 Influencer marketing in travel and tourism / part, 3 Social media -- Travellers’ behavior / chapter 11 E-WOM engagement -- Is it worth talking only about posters and lurkers? / chapter 12 The influence of reviewer identity verification on the online reputation of hotels / chapter 13 Airbnb as a new disruptive model in tourism -- Analyzing its competitive potential based on online travel reviews / chapter 14 Collaborative consumption as a feature of Gen-Y consumers -- Rethinking youth tourism practices in the sharing economy / chapter 15 Have social networks changed travellers’ waiting experience? -- An exploratory study on the airport sector / part, 4 Social media, knowledge management, market research, business intelligence, social media analytics / chapter 16 Sentiment analysis -- A review / chapter 17 Social media analysis from a communication perspective -- The case of the argumentative analysis of online travel reviews / chapter 18 Measuring visitor satisfaction with a cultural heritage site -- Social media data vs. onsite surveys / chapter 19 Business intelligence for destinations -- Creating knowledge from social media / chapter 20 Community characteristics in tourism Twitter accounts of European countries / Marianna Sigala -- Marianna Sigala Ulrike Gretzel -- Barbara Neuhofer Dimitrios Buhalis -- Marianna Sigala -- Astrid Dickinger Lidija Lalicic -- Timothy Jung M. Claudia tom Dieck -- Barbara Keller Michael Möhring Rainer Schmidt -- Ulrike Gretzel -- Ahmet Bulent Ozturk Saba Salehi-Esfahani Anil Bilgihan Fevzi Okumus -- Jing Ge Ulrike Gretzel -- Fernando J. Garrigos-Simon Yeamduan Narangajavana Silvia Sanz-Blas Javier Sanchez-Garcia -- Kyung-Hyan Yoo Woojin Lee -- Ulrike Gretzel -- Ulrike Gretzel -- Wafa Hammedi Justine Virlée -- Eduardo Parra López Desiderio Gutiérrez Taño -- Ricardo J. Díaz Armas Desiderio Gutiérrez Taño Francisco J. García Rodríguez -- Wided Batat Wafa Hammedi -- Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni Marianna Sigala -- Marianna Sigala -- Jing Ge Marisol Alonso Vazquez Ulrike Gretzel -- Silvia De Ascaniis Lorenzo Cantoni -- Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni -- Matthias Fuchs Wolfram Höpken Maria Lexhagen -- Kostas Zafiropoulos Konstantinos Antoniadis Vasiliki Vrana.
"This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making.Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destination's, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management."--Provided by publisher.
9781315565736 9781317185123
10.4324/9781315565736 doi
Hospitality industry--Social aspects.
Social media.
Tourism--Social aspects.
G155.A1 / A38 2018
338.4791 / A244