Legrand, Willy,
Social entrepreneurship in hospitality : principles and strategies for change / Willy Legrand, Miguel Angel Gardetti, Robert Schønrock Nielsen, Colin Johnson and Mehmet Ergul. - 1 online resource : illustrations (black and white).
This innovative book is the first to explore social entrepreneurship in the field of hospitality, introducing students to the principles of social entrepreneurship motivation, finance, sustainability, issues and challenges, and how these can be successfully implemented in a range of hospitality settings. The hospitality industry offers a particularly fruitful framework for social entrepreneurs, partly due to the low barriers of entry and opportunities to enhance social and environmental wealth. A variety of international case studies are integrated throughout to showcase the challenges and successes of social entrepreneurship in the hospitality industry in a wide range of settings. Discussion questions, further reading suggestions and exercises at the end of each chapter help the student to explore these concepts further. Insights into the industry's role during and potentially beyond the COVID-19 crisis are offered in the concluding chapter. The is a timely addition to the literature, written by a team of highly regarded professionals and academics, and will be essential reading for all current and future entrepreneurs in the field of Hospitality Management.
9781315187365 1315187361 9781351739863 1351739867 9781351739887 1351739883 9781351739870 1351739875 9781138734081 113873408X
Hospitality industry--Management.
Social entrepreneurship.
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
TRAVEL / General
TX911.3.M27
338.4791068
Social entrepreneurship in hospitality : principles and strategies for change / Willy Legrand, Miguel Angel Gardetti, Robert Schønrock Nielsen, Colin Johnson and Mehmet Ergul. - 1 online resource : illustrations (black and white).
This innovative book is the first to explore social entrepreneurship in the field of hospitality, introducing students to the principles of social entrepreneurship motivation, finance, sustainability, issues and challenges, and how these can be successfully implemented in a range of hospitality settings. The hospitality industry offers a particularly fruitful framework for social entrepreneurs, partly due to the low barriers of entry and opportunities to enhance social and environmental wealth. A variety of international case studies are integrated throughout to showcase the challenges and successes of social entrepreneurship in the hospitality industry in a wide range of settings. Discussion questions, further reading suggestions and exercises at the end of each chapter help the student to explore these concepts further. Insights into the industry's role during and potentially beyond the COVID-19 crisis are offered in the concluding chapter. The is a timely addition to the literature, written by a team of highly regarded professionals and academics, and will be essential reading for all current and future entrepreneurs in the field of Hospitality Management.
9781315187365 1315187361 9781351739863 1351739867 9781351739887 1351739883 9781351739870 1351739875 9781138734081 113873408X
Hospitality industry--Management.
Social entrepreneurship.
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
TRAVEL / General
TX911.3.M27
338.4791068