Jackson, Nigel A.,
A practical guide to event promotion / Nigel Jackson and Katie Angliss. - First edition. - 1 online resource
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
9781315690285 9781317426639
10.4324/9781315690285 doi
Special events--Marketing.
Special events--Public relations.
GT3405 / .J25 2017
394.20688 / J136
A practical guide to event promotion / Nigel Jackson and Katie Angliss. - First edition. - 1 online resource
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
9781315690285 9781317426639
10.4324/9781315690285 doi
Special events--Marketing.
Special events--Public relations.
GT3405 / .J25 2017
394.20688 / J136