Evans, Liana.

Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans. - Indianapolis, Ind. : Que, c2010. - viii, 342 p. : ill. ; 23 cm.

Includes index.

The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.

9780789742841 (pbk.) : $24.99 0789742845 (pbk.)

2010018994

GBB002190 bnb

015455451 Uk


Internet marketing.
Social media.
Online social networks.

HF5415.1265 / .E93 2010

658.8/72

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue