Vivian, John.
The media of mass communication / John Vivian. - 3rd Canadian ed. - Toronto. : Pearson Education Canada, c2003. - xviii, 364 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
0205359256 (pbk.)
2012001324
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.
P90 / .V58 2003
The media of mass communication / John Vivian. - 3rd Canadian ed. - Toronto. : Pearson Education Canada, c2003. - xviii, 364 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
0205359256 (pbk.)
2012001324
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.
P90 / .V58 2003