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Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - 665 p. ; 26 cm.

"SPSS integration"-- Pref.

Includes bibliographical references and index.

ISBN: 0131477323

LCCN: 2005053464

Subjects--Uniform Titles:
SPSS for Windows.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .B87 2006

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