Hutt, Michael D.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 11th ed. - Australia ; Mason, OH : South-Western, Cengage Learning, 2004 - xxx, 428 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
9781133189565 (hbk.) 1133189563 (hbk.)
2011944035
Industrial marketing--Management--Case studies.
HF5415.13 / .H87 2004
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 11th ed. - Australia ; Mason, OH : South-Western, Cengage Learning, 2004 - xxx, 428 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
9781133189565 (hbk.) 1133189563 (hbk.)
2011944035
Industrial marketing--Management--Case studies.
HF5415.13 / .H87 2004