Gamble, John
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thomson, Jr. - 1st ed. - Boston : McGraw-Hill Irwin, c2009. - xxvii, 481 p. : col. charts ; 26 cm.
Includes bibliographical references and indexes.
9780073530307 (alk. paper) 0073530301 (alk. paper)
2008003390
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G36 2009
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thomson, Jr. - 1st ed. - Boston : McGraw-Hill Irwin, c2009. - xxvii, 481 p. : col. charts ; 26 cm.
Includes bibliographical references and indexes.
9780073530307 (alk. paper) 0073530301 (alk. paper)
2008003390
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G36 2009