Cooper, Robert G. 1943-
Winning at new products : accelerating the process from idea to launch / Rober G. Cooper. - 3rd ed. - Cambridge, Mass. : Perseus Pub., c2001. - xiii, 425 p. : ill. ; 24 cm.
Includes bibliographical references (p. 399-411) and index.
0738204633 (pbk. : alk. paper)
2001094701
New products.
HF5415.153 / .C65 2001
Winning at new products : accelerating the process from idea to launch / Rober G. Cooper. - 3rd ed. - Cambridge, Mass. : Perseus Pub., c2001. - xiii, 425 p. : ill. ; 24 cm.
Includes bibliographical references (p. 399-411) and index.
0738204633 (pbk. : alk. paper)
2001094701
New products.
HF5415.153 / .C65 2001