Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2008 - xiv, 589 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0131740407
98024854
Consumer behavior.
HF5415.3 / .S65 2008
Consumer behavior : buying, having, and being / Michael R. Solomon - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2008 - xiv, 589 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0131740407
98024854
Consumer behavior.
HF5415.3 / .S65 2008