Funk, Tom, 1965-
Web 2.0 and beyond : understanding the new online business models, trends, and technologies / Tom Funk. - Westport, Conn. : Praeger, 2009. - xviii, 172 p. ; 25 cm.
Includes bibliographical references (p. [159]-165) and index.
Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?
9780313351877 (alk. paper) 0313351872 (alk. paper)
2008020074
GBA8A0503 bnb
014696895 Uk
Electronic commerce.
Web 2.0.
Internet marketing.
Information technology--Management.
HF5548.32 / .F86 2009
Web 2.0 and beyond : understanding the new online business models, trends, and technologies / Tom Funk. - Westport, Conn. : Praeger, 2009. - xviii, 172 p. ; 25 cm.
Includes bibliographical references (p. [159]-165) and index.
Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?
9780313351877 (alk. paper) 0313351872 (alk. paper)
2008020074
GBA8A0503 bnb
014696895 Uk
Electronic commerce.
Web 2.0.
Internet marketing.
Information technology--Management.
HF5548.32 / .F86 2009