"ferber, robert . "
handbook of marketing research: / robert.. ferber - ed. - new york : mcgraw-hill 1974. - "xvii, 0p.; 23 cm."
includes bibliography
0070204624 hard cover
"marketing research-handbooks, manuals--"
HF5415.2 / .F41 1974
handbook of marketing research: / robert.. ferber - ed. - new york : mcgraw-hill 1974. - "xvii, 0p.; 23 cm."
includes bibliography
0070204624 hard cover
"marketing research-handbooks, manuals--"
HF5415.2 / .F41 1974